Le Page Speed devient un critère de classement sur Google mobile – Blog Internet-Formation (Communiqué de presse) (Blog)


Blog Internet-Formation (Communiqué de presse) (Blog)

Le Page Speed devient un critère de classement sur Google mobile
Blog Internet-Formation (Communiqué de presse) (Blog)
La vitesse de chargement des pages, ou plutôt le Page Speed Score comme l'évoque souvent Google, est un facteur qui était uniquement utilisé pour le classement des sites sur ordinateur depuis le 9 avril 2010. En toute logique, ce critère vient enfin s

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Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes.

The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 rules for writing effective onboarding emails

Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

Please visit Marketing Land for the full article.

View full post on Marketing Land – Internet Marketing News, Strategies & Tips

451 Research shines light on how enterprise attitudes to digital transformation are evolving

Enterprises are capitalising on their infrastructure upgrades and are increasing their use of cloud to take advantage of emerging technologies and accelerate business change, says 451 Research View full post on
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SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Marketing Day: WhatsApp Business app, competitive research & voice search in retail

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Nordic IT executive interview: Daniel Kjellén, CEO, Tink

Sweden could have a head start in the race to open up banking through the European Union’s PSD2 regulation View full post on
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3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Google introduces Cloud AutoML for employing machine learning without experts

The first offering in this new service, AutoML Vision, can be trained via a graphical interface with a few dozen images.

Please visit Marketing Land for the full article.

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Create security culture to boost cyber defences, says Troy Hunt

Security suffers when there is tension between software developers and security professionals, but it is common in many organisations, says world-renowned security blogger and trainer View full post on
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Google My Business videos not showing up on your local listing? It’s a Google bug

No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue.

The post Google My Business videos not showing up on your local listing? It’s a Google bug appeared first on Search Engine…

Please visit Search Engine Land for the full article.

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The Content Unicorns of 2017: 14 Rare Content Beasts That Came Out on Top

Surprisingly, successful content that performs well is not run-of-the-mill in the industry.

Instead, the successful pieces are content unicorns – rare beasts that you only see if you’re lucky once in a blue moon.

Guillaume Decugis did a study recently on average content shares. (He presented his findings in a Sprout Social webinar).

Using Hawkeye, a new data intelligence tool created by Guillaume and Scoop.it, he found that 84% of all articles published get less than 10 shares apiece.

Less. Than. 10. Shares.

Naturally, the above stats made me curious. Which pieces in our industry performed really well, despite the odds?

I used Hawkeye to analyze top, key sites and find their top-performing content pieces in a recent free training on Scoop.it.

I break down this topic into more detail on the Write Blog (including more hair-raising stats about shares for industry pieces), but here is a recap of what I found.

These are the content marketing unicorns of 2017.

Content Unicorns: 14 Pieces That Defied the Engagement Odds in 2017

Content Marketing Institute

CMI, arguably one of the top industry sites out there, averaged a few thousand shares for their top-performing pieces in 2017.

1. “Content Marketing Trends to Watch for 2018”

2,456 Shares

The most-shared piece was this one, written by founder Joe Pulizzi. It’s a great, insider look at what’s happening right now in content marketing and where we may be headed.

2. “4 Content Marketing Things That Turn Off Your Audience”

This piece by Neil Patel came in at #2. It’s an engaging discussion of what your audience doesn’t want to see in your content.

3. “A Content Marketing Love Letter”

One of my favorite pieces written in 2017 was this one by Joe. It’s essentially his “farewell for now” letter as he steps away from the industry.

Search Engine Journal 

Search Engine Journal knocked it out of the park with their top-performing pieces. Each grabbed over 4,000 shares.

4. “4 Important Ranking Factors, According to SEO Industry Studies”

This is an informative look at which ranking factors you should be giving the most heed right this second.

5. “50 Incredible Women in Marketing to Follow”

There are so many awesome, kick-ass women in content marketing – I wrote this piece to highlight 50 of them, including links where you can follow them.

Smartblogger

Smartblogger continued to set the standard for smart, unique content about writing copy. Their top pieces averaged 500-900 shares.

6. “How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)”

If you think you know how to write a paragraph for online content, this article proves you wrong.

7. “How to Write Faster: 10 Crafty Ways to Hit 1,000 Words Per Hour”

This fun, interesting, useful article highlights tips you’ve never heard before to help you write faster. Score.

Copyblogger

Copyblogger’s top pieces hovered around 1,000 shares.

8. “20 Types of Evergreen Content That Produce Lasting Results for Your Business”

1,125 Shares

If you want the lowdown on evergreen content, including how to create it, this is the article you need to read.

9. “Your Content Marketing Won’t Work Without This”

This well-structured argument for the importance of good copy came in at #2 for Copyblogger. (If you want to reaffirm your worth as a writer in the industry, read it.)

Curata

Curata’s most-shared posts blew its others out of the water. This one post raked in over 12K shares. The inforgraphic format certainly helped along with the post’s in-depth writing and creativity.

10: “Content Marketing Traits Crucial to Success [Infographic]”

Shares: 12,015

CoSchedule

11. “How to Write Emotional Headlines That Get More Shares”

Headlines are huge. Emotional headlines are… huger. CoShedule breaks down how to craft them and why they work so well, drawing on stats they gathered. This post had great reach and raked in over 4K shares.

Neil Patel

Neil Patel’s top-performing post got almost 3,000 shares.

12. “4 Facebook Algorithm Hacks to Bring Your Reach Back from the Dead”

This is a classic Neil Patel post that breaks down each point in detail. You come away knowing exactly how to hack your Facebook organic reach.

Express Writers

Our top posts for the year at Express Writers addressed unique topics – one was controversial, and one was an inside look at our inner workings as a team.

13. “How to Not Be Repetitive & Redundant: 5 Unique Ways to Stand Out & Be a Contrarian Content Marketer”

731 Shares 

Our top post calls out copycatting in the industry – a rampant problem contributing to the heaps of average, carbon copy content out there.

14. “A Day in the Life of a Remote Team: How We Work at Express Writers”

This is a fun look at how our remote team comes together as a cohesive whole from locations across the globe. I also offer some insight into how I improved our team for the long haul.

How to Be a Content Unicorn

Unicorn content like the above pieces always have at least one thing in common:

They’re quality, standout examples of blogging and writing.

They’re top examples of research, creativity, craft, and hard work.

If you want your content to get shared and become a content unicorn, you have to commit to better everything. That’s where the ROI lives.

Otherwise, what’s the point?


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Julia McCoy is the founder of Express Writers, a serial content marketer, and bestselling author. A dedicated self-starter since an early age, by age 13, she’d written a 200-page book and taught herself Internet marketing. At 19, Julia dropped out of college and a nursing degree to follow her passion, teach herself online writing, and start her agency. Within two years, Express Writers grew by 400 percent, and today, Julia’s agency serves more than 5,000 clients. Julia is a bestselling author, the creator of The Practical Content Strategy Certification Course, host of the Write Podcast and Twitter Chat #ContentWritingChat. She just published her second bestseller, Practical Content Strategy & Marketing, November 2017.

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Booking.com’s focus on women in tech

Travel comparison website Booking.com has partnered with two universities to offer grants to women looking to go into tech careers View full post on
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Where the Tech World Meets

The Consumer Electronics Show (CES) is one of the largest trade shows for the tech industry. Thousands of visitors come to Las Vegas every January to find out about the latest trends in consumer technology.

You will find more statistics at Statista

The post Where the Tech World Meets appeared first on SiteProNews.

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Google’s YouTube Changes Monetization Rules For Creators

These are significant changes for creators. View full post on WebmasterWorld

YouTube sets stricter rules on videos that can carry ads

Advertiser brand safety concerns are driving more changes at YouTube.

Please visit Marketing Land for the full article.

View full post on Marketing Land – Internet Marketing News, Strategies & Tips

Cyber attackers upped their game in 2017, warns report

Cyber attackers ranging from criminals to nation states have upped their game in the past year, “moving the needle” in terms of tactics, techniques and procedures, a report by a cyber security firm warns View full post on
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Headlines From Day 2 of CES 2018

A Match Made in Heaven – Smart Speakers and Streaming Music Consumption

According to the latest Streaming Music Report from Futuresource Consulting, streaming music subscription uptake continues to exceed expectations, helping fuel continued strong growth in the overall recorded music market. An estimated 50 million+ new streaming subscribers in 2017 pushed the sector to over 175 million total subscribers. Such is the level of growth of these services, they accounted for approximately 50% of the total global music market in 2017 Read More.

Wireless Speakers Command 75% of Home Audio Shipments, Smart Speakers Driving Growth

Wireless speakers accounted for three in every four shipments across the entire home audio hardware category in 2017, according to global end-of-year estimates released by Futuresource Consulting.

“Wireless speakers have become a dominant force in home audio hardware, with shipments increasing more than 30% in 2017, boosting the performance of the wider category beyond industry expectations,” says Simon Bryant, Director of Research at Futuresource Consulting Read More.

Virtual Reality Evolution Continues but Expectations Re-Assessed

09 Jan 2018 – At the beginning of 2017, VR (Virtual Reality) was course to enjoy widespread adoption. However, during the year device sales fell short of expectations, according to the latest findings from Futuresource Consulting’s latest VR quarterly tracker Read More.

Amazon Bucks the Trend of Netflix Video Leadership

According to the latest Video Insights Report from Futuresource Consulting, the German digital entertainment market is at a pivotal point for rapid transformation, with significant unrealised potential in the sector.

The time is certainly ripe for further digital transformation of the video entertainment market. A disappointing 2017 for the traditionally robust packaged video sector has been partly offset by strong transactional digital video growth. Futuresource forecasts that the total video consumer spend will reach almost €8.5 billion in total in 2017, meaning it has expanded by over €1 billion in 4 years. A thriving digital video sector and rebounding box office have been key to 2017’s positive performance MORE.

Wi-Fi Set to Dominate Smart Laundry and Refrigeration Appliances

03 Jan 2018 – Connected refrigerators and washing machines more than doubled in sales in 2017 and are on course to represent more than half of the global market by 2021, according to Futuresource Consulting’s latest Worldwide Home Appliance Market report Read More.


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