Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right…

Please visit Search Engine Land for the full article.

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Facebook Addresses Former Execs Comments About Site Destroying Society

Facebook went on the defensive today, after derogatory comments about social media from investor and former Facebook executive Chamath Palihapitiya went public.

Palihapitiya, while speaking recently at Stanford’s Graduate School of Business, said the state of social media, particularly Facebook, “really bums me out.”

He told the audience he feels”tremendous guilt” for helping to shape Facebook into what it has become today.

“I think we all knew in the back of our minds … we kind of knew something bad could happen,” he said. “We have created tools that are ripping apart the social fabric of how society works.”

He went on to describe Facebook as a “short-term, dopamine-driven feedback loop” that is “eroding the core foundations of how people behave.”

Facebook took exception to his comments and released a statement to the media in an apparent bid to counteract Palihapitiya’ remarks.

Chamath has not been at Facebook for over six years. When Chamath was at Facebook we were focused on building new social media experiences and growing Facebook around the world. Facebook was a very different company back then and as we have grown we have realised how our responsibilities have grown too. We take our role very seriously and we are working hard to improve. We’ve done a lot of work and research with outside experts and academics to understand the effects of our service on well-being, and we’re using it to inform our product development. We are also making significant investments more in people, technology and processes, and – as Mark Zuckerberg said on the last earnings call – we are willing to reduce our profitability to make sure the right investments are made.

Palihapitiya, the founder and CEO of Social Capital, is known for speaking his mind publicly. To hear his comments in full, check out the video below:


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Instagram’s hashtag following could be a new avenue for ads, misuse

People following a hashtag will see top posts and Stories featuring the hashtag in their Instagram feeds alongside their friends’ posts.

Please visit Marketing Land for the full article.

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Quarter of SMEs say digital skills not important for business growth

Survey shows many smaller firms do not consider digital skills essential, but Federation of Small Businesses says talent recruitment can be a “nightmare” View full post on
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Google revamps its SEO Starter Guide

This is the first update of the SEO starter guide in several years.

The post Google revamps its SEO Starter Guide appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Apple’s iMac Pro Available for Purchase Thursday – Media Reports Put Price Tag at $4,999

Apple’s all-new iMac Pro will hit store shelves this week.

In its usual cryptic style, Apple has updated its website to announce iMac Pro would go on sale this Thursday, but did not release any pricing info, although media reports indicate the computer will start at $4,999.

Not meant for the average user, this device gives creative professionals the power they need to take on a variety of tasks — editing 4K video, for instance.

“Pros love iMac. So when they asked us to build them a killer iMac, we went all in,” Apple said on its iMac Pro webpage. “And then we went way, way beyond, creating an iMac packed with the most staggeringly powerful collection of workstation-class graphics, processors, storage, memory, and I/O of any Mac ever. And we did it without adding a millimeter to its iconic all-in-one design. So everyone from video editors to 3D animators to musicians to software developers to scientists can do what they do like they’ve never done before.”

The device, which Apple first announced back in June at its annual worldwide developers’ conference, will boast a 27-inch, 5K Retina display with 5120‑by‑2880 resolution. The machine has eight-, 10- and 18-core Xeon processor options, 128GB of memory and 1TB of storage, configurable to 2T or 4TB SSD.

So far, the machine is getting rave reviews from early testers:

To learn more about if the iMac Pro is useful for your needs, check out the specs, here.


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A revamped SEO Starter Guide

There are lots of resources out there to create great websites. Website owners often ask Google what our recommended practices are to make sure great websites are search-engine-friendly. Traditionally, our resources for beginners were the SEO Starter Guide and the Webmaster Academy. To help webmasters create modern, search-engine-friendly websites, we’re announcing today the launch of a new, updated SEO Starter Guide.

The traditional SEO Starter Guide lists best practices that make it easier for search engines to crawl, index and understand content on websites. The Webmaster Academy has the information and tools to teach webmasters how to create a site and have it found in Google Search. Since these two resources have some overlapping purpose and content, and could be more exhaustive on some aspects of creating a user friendly and safe website, we’re deprecating the Webmaster Academy and removing the old SEO Starter Guide PDF.

The updated SEO Starter Guide will replace both the old Starter Guide and the Webmaster Academy. The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites.
This new Guide is available in nine languages (English, German, Spanish, French, Italian, Japanese, Portuguese, Russian and Turkish) starting today, and we’ll be adding sixteen more languages very soon.

Go check out the new SEO Starter Guide, and let us know what you think about it.

For any questions, feel free to drop by our Webmaster Help Forums!

Posted by Abhas Tripathi, Search Quality Strategist

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3 important search engines to leverage for content marketing

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.

Please visit Marketing Land for the full article.

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Harnessing hybrid deployment

Computer Weekly explores how the success of hybrid deployment hinges on the network View full post on
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Microsoft’s new Outings app aims to help travelers find their next destinations

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

The post Microsoft’s new Outings app aims to help travelers find their next destinations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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The Benefit of Client Questionnaires for Copywriters

It is a truism to say that no writer can write clearly with impact and persuasiveness if he does not know what he is talking about.

In other words, my writing can only be as good as the information and understanding I have on the subject-matter concerned.

I call finding out everything I need to know to execute a writing project the discovery process.

The discovery process

In my experience the best way to go about the discovery process is to get the client to fill in a detailed questionnaire.

Each questionnaire I send out is purpose-written and tailored for the individual client and the particular writing project.

The amount of detail in the questionnaire will depend on my existing relationship with the client and any work I have undertaken for him in the past.

With a new client the questionnaire will be more detailed than it would for be in the case of a client for whom I have worked previously, as I would already know quite a lot about the client company.

My questionnaire will have several sections as necessary.

These will be designed to gather information on the:

• Audience for the written work;

• Objective or purpose of the assignment;

• Product(s) or service(s);

• Client company.


The first thing I have to determine is the audience, ie: who will be reading the copy I will write. The amount of detail I need about the audience will vary depending on what I am writing.

For example, if I am writing an annual report, the audience will be a company’s shareholders and other stakeholders, such as financiers, bankers and so on. There will also be a need to ensure compliance with legal requirements. But I would not need any more detail than that about the audience.

However if the copy is sales literature of some sort, the amount of detail I will need will be much greater.

Whether the client is selling a product or service… I would need to know about the market, the motives of the buyers and their main concerns with regards to price, delivery, performance, reliability, maintenance, etc.

The questionnaire would be expanded accordingly.


One of the main purposes of the questionnaire would be to determine the exact purpose of the copy… to transmit information about a product or service, or generate or answer enquiries, make sales, build brand recognition, and so on?

Every piece of corporate writing for public consumption will contain a call-to-action (CTA) that, if it is not plainly explicit, is implicit.

I would need to know the CTA, ie: what the client wants the reader to do after reading the copy.

As examples, the CTA could be a call to… buy now… send for technical specifications… ask for a proposal or quotation… or sign up to a mailing list. There are many more possible CTAs.

Knowing the purpose of the copy enables me to focus on what the copy is supposed to achieve while I am writing it. Of course, copy may have more than one objective.

Product or service

Once the questions about who I am writing to and the why are out of the way, the questionnaire would then focus on finding out as much as possible about the product or service concerned.

These questions would cover the features and benefits (in detail)… the competition and how the product or service compares with the competition… the technologies involved… the problems the product or service can solve… its positioning in the market… etc., etc.

This third section would mean asking the client for all the firm’s literature on the product or service. These would include brochures, catalogues, copies of advertising (online and offline), technical papers… anything that helps me to get a clear idea of the product or service.


To write the best copy that I can, I need reliable background information on the company. In other words, I need to understand in a general way why it exists and what makes it tick.

When dealing with a customer for whom I have worked previously, I would probably have most of this information to hand.

Where I am entering into a relationship with a new client I would need to posit detailed questions on the company, its values, markets, ambitions etc. I would probably need to peruse its mission statement and its most recent annual report.


I find that, once I have the information I need, the writing process is easy. It’s the research or discovery process that is the most onerous part of the job.

As the writer I am dependent on the client for the information I need to write the copy… but it is my responsibility to guide the client so that I end up with that information.

This means that the client has two main duties:

• Provide all the information I ask for, making sure that it is as accurate as possible, and

• Reading and commenting on the draft copy in a timely manner and being very specific about any changes required

As the writer, my responsibilities cover:

• Making sure I articulate clearly all the questions to which I need answers;

• Making sure I get all the answers;

• Writing the best copy possible;

• Revising the copy as requested;

• Keeping the client’s project confidential;

• Tendering unbiased advice as necessary.

As I said before, the writing is the easy part


Paul Kennedy is the marketing manager of Jupiter Support (Ireland). He can be contacted by e-mail to You can also go to where you can use chat or Skype to talk with a technician free of charge. Alternatively you can call 0766803006 to speak to a technician and get free diagnosis/advice. Jupiter Support only charges a fixed fee of €19.99 to rid your computer of any and all viruses on a no-fix/no-fee basis.

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Apple Acquires Music Recognition Service, Shazam

Shazam was estimated to be worth $1 Billion in January of 2015. View full post on WebmasterWorld / info 2 PERFECT DOMAINS FOR BBQ / SAUCE WEBSITE OR INVESTMENT

$0.99 (1 Bid)
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GDS staff survey reveals concerns over leadership and evidence of bullying and harassment

Employee survey at Government Digital Service shows staff enjoy their work but have concerns about senior management – plus complaints over discrimination, bullying and harassment View full post on
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Instagram 40k + shoutout/promotion / Guarantee Trending Hashtag

End Date: Wednesday Jan-10-2018 16:28:35 PST
Buy It Now for only: $8.00
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How to Take Your Amazon Product Listing From So-So to Super

Ever heard of the 80/20 rule? It works with pretty much any situation. Eighty percent of the work is done by 20 percent of the workers. Or 80 percent of your revenue comes from 20 percent of your customers/products. I’d venture to say the same is true on Amazon and other eCommerce platforms. About 20 percent of the listings drive 80 percent of the sales.

As I look at the Amazon product listing below, I’ll not only point out what I believe could be better with regard to the title and bullets, but also show you how I’d revamp them.


The goal of the seller seems to be having a compliant title. However, they miss the mark and also waste space. Here’s what is currently in the listing.

Lemon (60mL) 100 percent  Pure, Best Therapeutic Grade Essential Oil – 60mL / 2 (oz.) Ounces

This particular product is being sold in the Home/Kitchen category. The legal limit for titles here is 200 characters. You could say much more in the title about the oil to provide customers with the answers to questions they would likely have while comparing products.

The size (60mL) is duplicated unnecessarily. In addition, the seller includes the word “ounces” as well as the abbreviation. You could remove these to make room for additional information.

The word “best” is used. Amazon classifies words such as “best,” “amazing,” “perfect,” “#1,” and such as subjective or marketing language, which is against terms of service (TOS).

Not many keyphrases or keywords are used. With the extra space, I would recommend adding search terms that would serve a dual purpose: provide decision-making details as well as help with Amazon listing optimization. You might need to do a few tests to get the best results.

Staying within the uses that pertain to a home (because that’s the category this is being sold in), I would first try:

100 percent  Pure Lemon Essential Oil, Undiluted Therapeutic Grade with Dropper, DIY Natural Household Cleaner with Antibacterial and Disinfecting Properties, 60mL (2 ounces)

This includes keywords that pertain directly to lemon essential oils and also might bring in people looking for an essential oil that helps with a particular need.

Feature Bullets

Typically, you want the bullets to be arranged in order from the most important features or benefits to the least. Amazon wants you to actually talk about the features and benefits of your product, not arbitrary other details.

This first bullet violatesTOS in a couple of ways and also wastes space that you could use to provide more relevant and enticing information. Here’s the first bullet in this Amazon product listing:

The most UNIQUE and AMAZING SMELLING Lemon on the market, in our opinion. If you are not ABSOLUTELY amazed, receive a full refund from the manufacturer, no questions asked!

Using unsubstantiated claims (“most unique” and “amazing smelling,” in our opinion) is not allowed and also not a good idea. Blowing your own horn is not nearly as effective as if someone else does it. I rolled my eyes when I read the “in our opinion” part of this bullet. Of course, YOU think it smells great … it’s your product.

Writing in all caps is also a TOS violation. In my personal opinion, having a few words in all caps helps those words stand out, but Amazon states that bullets should begin with only one capital letter.

If you’re mentioning a guarantee in an Amazon product listing, it should be as the last bullet, not the first. I’d try this version of the first bullet as a test.

100 percent  Pure & Undiluted: Unlike ordinary essential oils for your home, your Brand oil has no fillers, additives, or alcohol. Mix a few drops with vinegar for a nontoxic cleaning solution that’s safe.

The second bullet is talking primarily about the brand, not the product’s features or benefits. If you want to expand the copy to include a little bit about your brand, I’d recommend doing that in the product description, not the bullets.

Instead of writing about the guarantee (again) and switching brands, my recommendation is to use this space to convey additional information that will entice the shopper. For instance, a few questions that are not addressed include:

  • Is this for internal and external use?
  • What else can it be used for besides cleaning?
  • Can I put it in a diffuser and use it as an air freshener?

Providing these details may take up more than one bullet, but would provide lookers the information they need to make a confident buying decision.

The third bullet is pretty good until you get to this section: “* CHECK OUT OUR REVIEWS!! * In our opinion our oil is superior to organic and THE MOST RARE, BEST SMELLING, AND MOST THERAPEUTICALLY EFFECTIVE OF ALL Lemon (Citrus limon)”

More TOS violations with all caps, subjective language, and unsubstantiated claims. Answer more questions, provide additional uses, or outline precisely why your product is different and/or better (based on facts, not simply because you think so).

The fourth bullet is a waste of space. I would remove all these types of oils and, instead of trying to game the Amazon listing optimization system and promote your overall brand, go into more detail about this specific oil.

If you have answered all the questions above, you might consider testing bullets that offer:

  • Any special production process that is used
  • Different/better types of lemons this oil is made of
  • Other oils this one blends well with.

The last bullet, as mentioned above, can include your guarantee or warranty.

While writing your feature bullets, remember Amazon listing optimization. You’ll want to include a keyphrase and/or individual keywords in each feature bullet to help with rankings.

Once you:

  • Optimize the title of your Amazon product listing for humans and search engines
  • Give customers information that answers their questions
  • Provide engaging specifics about features, benefits, and uses
  • Clearly show them how your product is different or better, and
  • Include keywords to aid in Amazon listing optimization…

… sales are bound to increase.


Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.

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Social Media is “ripping apart the social fabric of how society works”

“I think we have created tools that are ripping apart the social fabric of how society works,” View full post on WebmasterWorld

7 Tips for Building A Rockstar Content Marketing Strategy

Content marketing is taking over.

It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names.

According to Impact, by 2019, content marketing will be a $300-billion industry.

It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads.

But, you probably know all this by now. Content marketing is proven, and it’s here to stay.

The better question is, how do you put together a stellar, rock star content strategy that hands you all these benefits?

Because content marketing isn’t like a self-driving car. You can’t sit back and expect magic to happen. You have to roll up your sleeves, get in the driver’s seat, and direct your forward motion.

It takes planning, research, and skill, and it’s an ongoing learning process.

Once you learn to drive an automatic transmission, you have to learn to handle a stick-shift. Then, once you have that down, you’ll have to hop in a different car and head in a new direction. You’ll have to change the oil, constantly refuel, and maintain the engine.

Vehicle metaphors aside, none of it is possible without a strategy. Here are some tips for building a good one.

7 Tips for Building a Content Marketing Strategy That Performs Like a Rockstar

If you want a Rockstar content strategy, you have to be willing to go above and beyond. You can’t just dive in blind; you have to have overarching goals and plans for how to implement them.

A performer wouldn’t show up to their gig without rehearsing. Similarly, strategizing is essential to content “rehearsal.”

Here are some keys to do it:

1. Know Where You Stand

How can you get going if you don’t know where you stand?

Hence, the first step for content strategy success is getting the lay of the land. You need to know:

  • Who you’re helping;
  • What you’re trying to achieve or gain from content marketing;
  • How content marketing fits into your entire marketing scheme.

Once you know where you stand, you can set measurable goals to achieve. You can take the necessary steps to build out your strategy and stand apart.

2. Stand Apart

Knowing how you stand out will guide your content strategy. It will help you determine the type of content you’ll create as well as the topics you’ll address.

Not only that; it will help you build an online voice and presence that’s yours and yours alone. Instead of heaping your content onto the already overloaded pile, you’ll present golden nuggets of information that people will prize, read, save, and share.

To stand apart, ask yourself this basic question: What separates me from them?

Note: this is not about features. This is about benefits. What benefits can your content provide that are different, unique, outstanding, or all three? (For a great explanation of features-focused vs. benefits-focused messaging, check out this HubSpot article.)

Furthermore, how do those benefits translate into your expertise? What can you teach to the larger community about your industry that’s unique?

This doesn’t have to mean unique subject matter, either. Instead, maybe you have a fresh perspective based on your experience and/or unique journey. This means you can address industry topics that have gotten plenty of air-time with new insights.

3. Get to Know Your Audience

One of the biggest keys to creating effective content is to know your audience first before you ever write a single word. Create content FOR them – don’t do the opposite.

Finding your target audience can be as simple as asking your current customers about their preferences and pain points. Surveys are great tools to help you discover this information.

If you don’t have any customers yet, imagine your ideal customer, the person who has a problem you can solve utterly and completely. What is their demographics? Preferences? Tastes?  Persona-building is a great creative exercise that can help you find your content direction.

If you need help, CoSchedule has a great article that lays out the map for finding your target audience.

4. Find the Right (Key) Words

Once you know your audience, you need to reach them.

Half the battle for getting your content discovered online is using the right keywords. Of course, the right keywords won’t just magically come to you out of thin air. You have to find them.

Lucky for you, there are tons of great tools that facilitate deep keyword research. Most especially, they’ll help you find long tail keywords, those key phrases at least three to five words in length that your ideal audience is searching for.

Check out tools like SEMrush, Keyword Tool, Google Keyword Planner, and Moz Keyword Explorer to get started.

5. Build Your Content on Your Turf, First

Once you know your audience and your keywords, you can plan and create content to match.

However, when you start building, be aware of what platforms you’re using to publish your stuff.

Where will your core content live? This should ideally be your own domain. Your content is an asset, so it’s more secure to stack it up on your own personal foundation (versus publishing on an unowned platform like Facebook or Blogger – in the unlikely but possible event that they disappear someday, you won’t lose your content assets).

The other platforms you use for publishing are secondary, and they should all point back to your domain. This leads us to our next tip…

6. Share, Promote, and PLAN

Sharing your content from your core content “house” is a great way to spread the word and get more traffic.

Eighty percent of Internet users spend time on social media and blogs, so if you leave social channels untapped, you’re missing out. Once you have some finished content pieces under your belt, share the links judiciously on social media.

Don’t just share once, either. Share multiple times to get the most visibility in busy newsfeeds and better results for promotion.

And, of course, to keep having content to post and share on social media, you have to keep creating great blog posts and other content on your core site.

To do it right and earn the best ROI, create an editorial calendar that keeps you consistent and accountable for high-quality, superior, awesome content.

7. Stop and Reassess

An essential step in any content marketing strategy must include analysis and reassessment. You have to stop, look around, and see where you are. Then, if you find you’re on the wrong path, you can make sure you get moving toward the right one.

Content Marketing Institute says measuring content performance helps you learn and understand various keys to improvement:

If you’re not where you’d like to be with your content success, you need to regroup. Measure your progress and make strategic changes based on what you find. Similarly, if you find that an aspect of your strategy is working really well, keep going!

Think You’re Done? Nope… Do It All Again

Here’s the thing about content strategy: It’s a circle, not a straight line.

You won’t ever be finished because you’ll always be creating content, promoting it, assessing your growth and progress, and realigning your strategy and plans to meet your desired goals.

Overall, there’s no perfect content marketing strategy for every single type of business. Instead, the path you take will be unique and tailored to your needs.

But, as you’ll soon find out, that’s a great thing – and it could be just what you need to rock out your content marketing.


Julia dropped out of college to follow her passion in tech and writing, and hasn’t looked back since. Today, she’s been named among the top 30 content marketers, is the founder and CEO of leading content agency Express Writers, hosts the Write Podcast and #ContentWritingChat, and is a published, best-selling author. She’s also the creator of a brand new, leading industry course, The Practical Content Strategist Certification Course.

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Smartphone Prices Are Trending Upwards

You will find more statistics at Statista

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